Morgan Motor Company - The Car Maker's Journey into the 21st Century

Case Code: BSTR201
Case Length: 17 Pages
Period: 1910-2005
Pub Date: 2006
Teaching Note: Not Available

Price: Rs.400
Organization: Morgan Motor Company
Industry: Auto and Ancillaries
Countries: United Kingdom
Themes: Family-Owned Business, Business Environment

Abstract Case Intro 1 Case Intro 2 Excerpts

Background

In 1910, HFS Morgan, an engineer and former railway draughtsman, assembled a single-seater three-wheel vehicle called the 'Morgan Runabout' at his garage in Malvern Links in the Worcestershire district of England.

The Runabout was powered by a seven horsepower (hp) twin-cylinder Peugeot engine and the chassis was made at the Malvern College workshop by Stephenson Peach, who was then an engineering professor at the Malvern and Repton college. Initially, the Runabout was an experimental project and HFS Morgan had no plans to market it...

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